Fall in Love with Japan

Japan is made up of thousands of islands, millions of stories. It is a country where life is lived both as fast as a bullet train and as mindfully as ikebana, the meditative art of flower arranging. Tokyo is a dazzling starting point, where skyscrapers soar over Shinto shrines, businessmen slurp ramen from vending machines, and sushi is a near-sacred art. Each neighborhood tells its own story: explore candy-colored Harajuku, old-school Asakusa’s izakaya pubs, and the cobbled lanes of Kagurazaka.

Cities beckon across the compass: Osaka promises street-food stalls and buzzing nightlife, while Kyoto cradles imperial history and geisha culture. From snowy Sapporo to subtropical Naha, Japan’s diverse climates and landscapes enchant. Lose yourself in the shadow of Mount Fuji, Nikko National Park’s autumn colors, or the lush Nakasendo Way, linking preserved Edo-era towns. Discover the 700 islands of the Seto Inland Sea, including arty Naoshima, and the Okinawa archipelago, a Blue Zone of health and longevity. Most captivating of all are the Japanese people, deeply rooted in tradition. Meet silk farmers in Kanazawa, sip matcha with a tea master, and end your day in a tranquil ryokan inn, fully immersed in Japanese life.