Morocco is an entire planet of a country, its cities as intriguing and mysterious as continents in miniature. Tangier reclines languidly on its hillside overlooking the Straits of Gibraltar, beckoning you in. Marrakech, meanwhile, has been a trading capital for thousands of years. The movement of its residents and visitors in the riddles of its medina alleys and the intoxicating souk are an eternal theatre against the backdrop of the High Atlas Mountains, their peaks like giant warriors, armored in white snow.

In the Jemaa el-Fna, the main square, stories are still exchanged for currency. Then there is Fez, one of the oldest seats of human learning, still under-explored by travellers, and Ouarzazate, Hollywood in the desert, where huge film sets recall and predict blockbusters. The white-walled towns of the Atlantic seaboard, Azemmour, El Jadida, Safi and Essaouira are bright with bougainvillea and alive with history. Founded and fortified by Portuguese seafarers and merchants, they were built on barter, haggle, fish and feasting. Morocco offers the stars of the Sahara, peerless cuisine, torrents of migrating and resident birds, the serenity of the rooftops and the oasis valleys of the desert’s edge – and best by far of all, the Moroccans themselves. Berber-Amazigh in the mountains, Touareg in the desert and Arab in the lowlands, Moroccans are a witty, wise, warm and shrewd people, delighted by visitors and hospitable to a fault.

OUR EXPERTS ARE HERE FOR YOU

We Live Here. So You Experience More.

With an office in Marrakech and an on-the-ground support team in Casablanca, we make your journey through Morocco seamless from start to finish. Our more than 50 staff members hold the keys to heritage attractions and exclusive riads, and have close ties with local personalities, working by your side and behind the scenes to provide you with the most exclusive experiences possible in this storied desert destination.
Abercrombie & Kent Morocco

Since opening our doors over 15 years ago, we have assembled a team that represents every region of this vast North African kingdom, all deeply connected to Morocco and proud to share their personal insights and authentic local knowledge with you. This ensures an immersive experience infused with authentic local perspective, whether you’re strolling the souks of Fez or exploring the High Atlas Mountains.

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