Abercrombie & Kent (A&K), the global leader in luxury travel, announces the launch of its South Korea Destination Management Company, reinforcing its position as the world's largest network of luxury DMCs with an international network of more than 3,000 staff, in over 70 offices and 83 countries.

Operating from Seoul, the new DMC strengthens A&K's access to South Korea's thriving cultural landscape at a moment when the country has emerged as Asia's most compelling cosmopolitan alternative. The launch comes as global interest in K-culture accelerates, from K-pop and K-dramas to trendsetting design, beauty innovation, and Seoul's dynamic culinary scene, positioning South Korea as one of 2026's destinations to watch.

"South Korea represents the convergence of ancient tradition and contemporary innovation that defines modern luxury travel," said Rebecca Osman, Chief Destination Officer at AKTG. "This new DMC allows us to unlock authentic Korean experiences for our guests and trade partners, from Seoul's cutting-edge neighbourhoods to centuries-old palaces and the country's remarkable culinary heritage."

The launch comes as accessibility to South Korea reaches unprecedented levels. Virgin Atlantic's daily nonstop flights from London to Seoul launch in early 2026, whilst major US hubs including Atlanta, Dallas–Fort Worth, and San Francisco already offer direct connections, making Seoul more accessible than ever for travellers.

The Seoul DMC will provide comprehensive ground services to tour operators, cruise lines, meeting planners, and travel advisors through exclusively business-to-business partnerships. A&K's deep local expertise combined with 24-hour support ensures seamless execution from the moment guests arrive until their final departure, whether exploring traditional hanok villages, accessing private culinary experiences, or discovering the innovations shaping Seoul's reputation as Asia's design capital.

Strategic Expansion in Asia

This launch accelerates A&K's strategic expansion following recent DMC openings in Mexico, Indonesia, and strategic acquisitions in the Nordics and Bolivia. The company's global DMC network now provides unparalleled coverage across destinations experiencing surging luxury travel demand.

The launch in South Korea strengthens A&K's DMC network across Northeast Asia, where the company has operated for 42 years from its Hong Kong office. With established offices in Shanghai, Beijing and Tokyo, and sales coverage in Taiwan and Mongolia, A&K offers unmatched regional reach across a destination experiencing unprecedented interest. The Seoul DMC enables both standalone Korean itineraries and seamless multi-country programmes across the region.

South Korea's emergence mirrors broader shifts in Asian luxury travel. As Japan approaches capacity post-pandemic, discerning travellers seek authentic cultural immersion in destinations where cutting-edge innovation coexists with preserved heritage. South Korea delivers precisely this balance, from hyper-modern Seoul to Buddhist temples in rural Gyeongju, each experience revealing facets of a culture simultaneously ancient and pioneering.

Notes To Editors

Header: Photo by Joshua Delica on Unsplash

All media enquiries, please contact:

AKTG / A&K EMEA

James Treacy, Global Communications Director | [email protected]

India Roche, Communications Manager | [email protected]

A&K USA

Janice Yu, PR Director | [email protected]

Jean Fawcett, Senior Manager, Media Relations | [email protected]

A&K Australasia

Michelle Mickan, VP Marketing | [email protected]

About AKTG (Abercrombie & Kent Travel Group)

AKTG is a global lifestyle and travel company that sets the standard for refined and personalised travel experiences worldwide. The group encompasses premier travel brands including Abercrombie & Kent, Crystal, Cox & Kings and Ecoventura, alongside strategic investments in other travel companies.

About Abercrombie & Kent

Abercrombie & Kent pioneered luxury adventure travel with its first African safaris in 1962, founded on an ethos of adventure by day, luxury by night. Today, A&K’s award-winning travel services extend around the globe to more than one hundred countries on all seven continents. A&K’s bespoke itineraries and escorted small-group tours offer one-of-a-kind inspiring experiences, from expedition cruises and tailormade trips to exclusive villas, safari camps and private jet journeys, unlocking a world of possibilities for a Life Well-Travelled. Behind every journey is an international network of more than 3,000 staff, in over 70 offices and 83 countries, ensuring invitation-only access to the people and places that make every destination unique.www.abercrombiekent.com

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