Abercrombie & Kent Takes Fans Behind the Scenes and ‘Inside the Ampersand’
New travel blog features the latest destination news and expert insights
June 30, 2015Luxury travel company Abercrombie & Kent (A&K) has launched an online blog, Inside the Ampersand, to provide an insider’s perspective on destinations around the world and report on the latest developments in travel. Content will come from A&K staff and industry experts, along with contributed posts from guests and noted travel writers.
In his first post to mark the official launch, Abercrombie & Kent founder, Chairman and CEO Geoffrey Kent shares the inspiration behind the blog, “With so many of our guests using social media, we felt a blog was a timely way to share interesting new developments with our community.”
In addition to From Geoffrey Kent, regular updates will include Expert’s Eye, offering recommendations by local experts such as Gerald Hatherly, one of A&K’s premier Tour Directors and a Condé Nast Traveler Top Travel Specialist for China, who shares his tips on what to do in Xian once you’ve seen the Terra Cotta Warriors. Traveller’s Tales feature first-hand experiences from A&K staff and guests, from an epic day on safari in Botswana to a photo journey through India. Just for Fun explores entertaining travel inspirations, including food and drink around the world, while Destinations Up Close provides expert insight into a unique aspect of a place, such as stupas in Southeast Asia, or the best wildlife spots outside of Africa. Trip Logs, a longtime favorite of guests on A&K’s Antarctic cruises, offers a recap of the sightings and activities from each of A&K’s Luxury Expedition Cruises and Private Jet journeys.
According to Abercrombie & Kent USA president Phil Otterson, since the company’s foray into social media more than five years ago, A&K has seen the value of building its online community. “We have been able to connect with our fans on a completely different level through social media and see the blog as a way to reveal even more about the people behind A&K and the places we love.”
To read more of A&K’s “Inside the Ampersand,” visit www.abercrombiekent.com/blog. Contributions from travel agents and their clients are welcomed.
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About Abercrombie & Kent
Abercrombie & Kent pioneered luxury adventure travel with the first African photographic safaris in 1962. Today our award-winning travel services extend around the globe to more than one hundred countries on all seven continents. A&K’s custom itineraries and small-group journeys offer one-of-a-kind experiences, while 52 on-site offices ensure invitation-only access to the people and places that make each destination unique. For the latest news, follow A&K on Facebook and Twitter: @AKTravel_USA.